Hofmann Introduces New Branding, Updated Logo

Featuring a new look and updated logo, Hofmann® has introduced new branding to better replicate its innovative and high-performing wheel service products.

“The updated Hofmann branding features a sophisticated appearance that is a direct reflection of our award-winning, advanced-technology products,” said Mariana Montovaneli, director of marketing for Hofmann. “As we continue to upgrade and enhance our balancers, aligners, tire changers and lifts, we believe it is important to evolve the Hofmann branding to a clean, modern look that conveys the characteristics of our industry-leading equipment.”

The new Hofmann logo and branding elements will be integrated into product designs, marketing materials and a revamped website. The visual identity, characterized by a fresh, bold design, positions the brand as forward-thinking and success-oriented, reflecting its products’ capabilities.

New Hofmann Logo